Postioning Strategy Of Samsung

Kaz?m Gökhan Koyuncu 1726074 Samsungs Positioning dodge yield spot is the way the product is defined by consumers on meaning(a) features or the place the product occupies in consumers minds beastly knowledge to competing products. Marketers must plan positions that will give their products the sterling(prenominal) reinforcement in selected target markets and they must design merchandising mixes to prep atomic number 18 these planned positions. Samsung has a variety of products in numerous sectors. For instance, globally Samsung sells mobile phones, tvs, home appliances, computers and locally sells frequently(prenominal) as hightail it machines, plastic pipes. Samsung determines its post outline with the features of their products and rivals products. Samsung is a groundbreaker in intimately of the technological sector. Samsung offers the newest locomotive room to the consumers eachplace the past few years. This pos itioning strategy improves the sales and profit the number of the Samsungs customers. In every field of engineering science, samsung provides so many product also the products are good rough price/performance category for most of the customers.

Especially, with the production of talented phones and tablet pcs, Samsung is seen a proggresive brand by consumers. The other positioning strategy that contestation with the rival firms such as orchard apple tree and Sony.With the advances in technology, the competition about finding the next technology and marketing this technology is highly of import. For example, Sam sung and Apple are in the race in smart phon! e and tablet pc technology. Samsung take position against Apple and in mark to contend the market of Apple, gives much more attention to this sectors. Also liquid crystal peril and led tv technology is now so important for Samsung. Therefore Samsung always try to find and to serve lead up products before sony.If you want to get a full essay, hallow it on our website: OrderCustomPaper.com

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