How do Consumer Characteristics Influence Buying Behavior Research Paper

How do Consumer Characteristics Influence Buying Behavior - look into Paper ExampleOn the contrary, previously marketers and organizations were able to comprehend the consumers acquire behaviors and patterns through their experiences of exchange the products to the consumers. However, firms and merchandise decision makers lost direct contact with the customers with the augmentation of the market and organizations. Therefore, consumer-buying behavior is one of the most significant aspects for the organizations in todays time to be acquainted with the buying patterns and habits of the consumers so that they can focus on their products or services to the market (Pride& Ferrell, 2008). Since the consumer market profoundly depends upon the buying behaviors of the customers, therefore organizations should understand the market verboten front developing or designing any marketing strategies. As a result, to the constantly changing buying patterns of the consumers, consumer research ha s become one of the imperative methods for the marketers and enterprises where they are spending millions of dollars for the study of consumer habits. Moreover, consumer research allows the marketers to gain much knowledge about the consumer behavior and their habits of buying a particular product or service. Furthermore, this research alike makes the enterprise identify and recognize with the response of the customer towards the overall product that include its features, price, advertising and some(prenominal) others over its competitors (Pride& Ferrell, 2008). The research will also lead to the surveillance that consumer enormously varies in age, income, education, taste and kinda a lot of other factors. In addition, the consumer characteristics that influence their purchasing habits also include elements such as cultural, social, personal, and psychological characteristics. Therefore, the consumer research findings provide a great deal of assistance to the firms, as they are and then able to determine the strong association between the marketing stimulus and the customer reaction. In addition, the consumer characteristics that late persuade the buying behaviors are constructive and valuable for the marketers to identify and understand the consumers that the firms are making an exertion to influence them (Pride& Ferrell, 2008). In particular, the researcher will put efforts on the below mentioned research statement to accomplish aims and objectives of the research To identify and analyze the influence of consumer characteristics on buying behavior? maskingground Information Back in the old days, it was easier to determine what makes consumers buy what they buy. A market was just that- a marketplace. Bazaars and shops directly dealt with the customers they were selling products to and thus were aware of the moods and preference as well as how different contexts influence the consumption of mixed products (Pride & Ferrell, 2010). However, as time pass ed and the trade industry expanded, shops grew into brands and brands became large multinational companies, making it much more thorny for the shopkeepers to interact with the public to find out about their preferences (Pride & Ferrell, 2007). Thus, these companies started hiring firms and people whose only job was to find out what consumer behaviors affects their purchase and consumption of va