Consumer Products Report Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer Products Report - query Paper ExampleI hope that you are divergence to find this report satisfactory and up to your required standards. Sincerely yours, Name Faculty. Address Enclosures. Contents earn of Transmittal 2 Contents 3 Introduction 4 Background to the Study 4 Research Aim 6 Significance of the Study 6 Methodology Applied 6 Findings 7 original Findings Interview with a User 7 Primary Findings Interview with a Sales person 8 Primary Findings Interview with a Technician 8 Secondary Findings 9 Summary of the Findings 10 Conclusion and pass 10 References 11 Appendix-1 Interview Guideline for User 13 Appendix-2 Interview Guideline for Sales Person 14 Appendix-2 Interview Guideline for Technician 15 Introduction This research study is aimed at comparing a model of Sony TV with that of Samsung and Toshiba in order to facilitate the buying decisions emergencyed to be made by the customers. For this reason, the researcher will utilize an interview guideline to conduct primary research and would take sponsor from secondary sources to affirm the findings of the primary research. Background to the Study The development in technology and the globalization of resources and businesses has urged organizations to correct t heir operational activities with that of pace of other businesses. This is because, to stay alive in the market place, organizations get hold of to provide technologically driven and up to dated solutions to the requirements of customer, so that they stay loyal to the businesses. In this scenario, organizations let themselves in business processes which ensures that every now and than, business come up with a new and mod product idea, which outmatches the products of same product category of competitors (Herrick, 2007). In case of electronic appliance and gadget manufacturers, need for innovation and creativity increases as these manufacturers are perceived to be providing high quality technological gadgets that compel customer s life easier. Televisions were first introduced into the commercial market in late 1920s and since than, they have transformed into many forms, i.e. from simple cathode ray tube turn of events to LCDs and than to LEDs. Televisions are undoubtedly the most purchased and utilized electronic device in the world and are used for communicating with the world through moving images (Bellis, 2012). The changing dynamics of consumer demands and preferences, along with the changing dynamics of the television system manufacturing industry, has proved to be working as a accelerator pedal in speeding up the process of introducing new and innovative television sets to the market. Additionally, the rapid changes in technological aspects of television manufacturing and industry structure makes television manufacturers face enormous challenges in the integration of their value compass activities. Moreover, the bigger challenge arises on customers sides that are looking for more facilitating sol utions to fulfill their requirement to stay attached to the rest of the world through television, and at the same season, looking for television that provide them real time image and provide picture quality that makes them feel if they are being a part of the photograph they see on televisions (Gage & Pizzi, 2010). A number of quality television manufacturers dominate worlds television market. Among these manufacturer